Home > Published Issues > 2025 > Volume 16, No. 3, 2025 >
JAIT 2025 Vol.16(3): 426-433
doi: 10.12720/jait.16.3.426-433

Real-Time Artificial Intelligence (AI) and Augmented Reality (AR)-Driven Virtual Saree Dressing: Mirroring Reality in Fashion Technology

Venkatesh Chennam Vijay 1,*, Keerthivasan R. S. 2, Guolong Zhong 3, Prem Kumar 2, and Man Zhao 4
1. Faculty of Technology, Engineering and the Build Environment, Birmingham City University, Birmingham, UK
2. Munjal Birmingham City University Centre of Innovation and Entrepreneurship, Ludhiana, India
3. School of Intelligent Manufacturing and Smart Transportation, Suzhou City University, Suzhou, China
4. Faculty of Business, Law and Social Science, Birmingham City University, Birmingham, UK
Email: venkatesh.vijay@bcu.ac.uk (V.C.V); keerthivasanrs96@gmail.com (K.R.S.); guolong.zhong@szcu.edu.cn (G.Z.); prem.kumar@mbcie.org (P.K.); man.zhao@bcu.ac.uk (M.Z.)
*Corresponding author

Manuscript received August 9, 2024; revised September 9, 2024; accepted January 2, 2025; published March 20, 2025.

Abstract—In India, traditional saree stores frequently encounter challenges in providing fitting rooms, which impedes customers from confidently exploring saree options. This limitation stems from various factors, including space constraints within the stores and the intricate process of draping a saree, which can be time-consuming and challenging in a fitting room setting. Additionally, expanding the stores to accommodate fitting rooms may not always be feasible due to limitations in space or resources. As a result, customers often face difficulties assessing the fit and a high rate of returning the saree. Virtual dressing and leveraging immersive technologies revolutionize traditional shopping by integrating Augmented Reality (AR) and real-time Artificial Intelligence (AI). This paper addresses this challenge with an innovative method that combines AR and AI algorithms to integrate virtual sarees and simulate fabrics in real-time seamlessly. A smart mirror application has been developed in this research, functioning as a virtual dressing room. Positioned strategically, the mirror allows customers to effortlessly scan their measurements and use AR to virtually drape various saree styles, empowering them to make informed selections. The implementation results show that the proposed approach can enhance the in-store shopping experience and mitigate uncertainty associated with saree draping, providing a real-time, interactive reflection to boost confidence in offline saree selections. This innovative blend of technology and tradition transforms the saree shopping journey, bridging the virtual and physical realms for an enriched customer experience.
 
Keywords—augmented reality, artificial intelligence, virtual fitting room, smart mirror, virtual try-on, traditional shopping, saree draping

Cite: Venkatesh Chennam Vijay, Keerthivasan R. S., Guolong Zhong, Prem Kumar, and Man Zhao, "Real-Time Artificial Intelligence (AI) and Augmented Reality (AR)-Driven Virtual Saree Dressing: Mirroring Reality in Fashion Technology," Journal of Advances in Information Technology, Vol. 16, No. 3, pp. 426-433, 2025. doi: 10.12720/jait.16.3.426-433

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

Article Metrics in Dimensions